These introductory postcards are critical for local businesses: They introduce the business to new residents and lock in long-term customers by offering one-time promotions. There is art and science to postcard marketing.
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Gendusa shared with us what business owners and entrepreneurs must do to create campaigns that boost visibility and sales, based on the strategies she used to make millions off direct mail. Get the right list. Postcard campaigns live and die by the quality of their mailing list. Gendusa suggests isolating a list of only your target market — even if you have fewer people on it. Actually design with your audience in mind. Gendusa says that direct mail marketers make the same serious mistake over and over again: They assume their audience understands the terminology of their industry.
Communicate what problem you solve — immediately. Too many business owners waste postcard space with unnecessary copy that no one ends up reading.
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Instead, they need to immediately communicate what problem the business solves in the headline not buried in the body copy. Too many business owners and entrepreneurs try to get cute or creative, and end up confusing their audience. You have seconds to communicate a value proposition and reinforce it with an image. Keep them simple, Gendusa says. Create an authoritative call-to-action.
The last item on the card you want them to see is a clear call-to-action that gives the reader directions: go to the site, download an offer or pick up the phone and call today. Small businesses are the backbone of the U. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners.
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There are no Articles in your queue. See Latest Articles. There are no Podcasts in your queue. See Latest Podcasts. You're not following any authors. Content Partner Where brands share their insights. Direct mail never died. It just needed an upgrade. Next Article -- shares Add to Queue. Image credit: Courtesy of Joy Gendusa. The Oracles. March 24, 9 min read. Opinions expressed by Entrepreneur contributors are their own. More from Entrepreneur. David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
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2. Continually refresh your roadmap.
Things entrepreneurs would never do. Session 1: Introduction. Session 2: Entrepreneurial Creativity. Discover the 2 kinds of creativity that people gravitate towards and when to use each type.
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Session 3: Entrepreneurial Productivity. Session 4: Entrepreneurial Leadership. Session 5: Your Products. The Top Money Making Activities of every business some of these might surprise you. What I learned from Richard Branson about building businesses and products. Session 6: Entrepreneurial Marketing. The 2 main types of marketing which one to use in which situation.
Session 7: Entrepreneurial Customer Service. How to create raving fans that buy from you again and again. The best way to approach customer service.