Every moment is exhausting, crushing, and painful. Anxiety destroys your confidence, your productivity, your relationships, and your ability to enjoy life. Fear no more. You can put an end to your suffering. You can start living again. I read your book in a single sitting. I'm so appreciative of your words because they validate what I've been feeling deep down all this time. After you have the title, cover, and description of your book mapped out, THEN you can start writing. Your aim is to create a marketable book. In order to do that, you -- the author -- should try to bake marketing elements into your book that facilitate word-of-mouth and ongoing sales.
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They are forcing you to make a great book, and catching all of the things that currently suck. You need beta readers to prevent you from releasing garbage. Get to know your readers and form a deeper bond. Your beta readers. This tactic has worked really well for Tim. For the release of The 4-Hour Chef, he did a promotion where he released a digital bundle on Bittorrent -- a site with million users -- which contained a section of 4HC, deleted chapters, and bonus video content.
The 4HC promo is a unique case with exceptional results, but the principle can be used by any author -- give your book away for free to people who are going to talk about it. My dream team consisted of: reddit. Once I had my list, I reached out to everyone, and gave them my book for free. Of course not. With Tim, Tucker, and Ramit -- I reached out through email, offered to help them for free, and eventually became friends with them.
I developed actual relationships with most of the people I met. Some are just loose connections, but most are friends that I've had dinner and drinks and crazy experiences with many times over the years. I don't expect my friends to read the book, nor do I expect them to help me in any way. I just try to get them interested in my book by making a personal offer that's extremely difficult to refuse. Hey [nice person that I like but don't know well]- My first book is coming out next month, and I'd love to send it your way.
Not asking for any favors, don't worry -- this is a free gift. I think you'll like it because I talk about managing anxiety and workaholism with play. Do you prefer Kindle or PDF? See what I did there? Instead of asking if they wanted the book, I asked what format they preferred. The question assumes they've already said "yes" A or B? This is critical for busy people, who receive hundreds of emails a day. It's short, sweet, and makes it easy for them to quickly respond "Kindle, please!
The reason I'm emailing is because I'm an enormous fan of your writing, and I would love to give you a copy of my book. The article has already helped more than , anxiety sufferers rediscover the importance of play, and I'm hoping my book will help many more. Would you prefer Kindle or a PDF of my book? Just let me know and I'll be happy to send it to you. If that happens, it actually validates that your work is good no one pirates awful content.
Think of it as free advertising. If your book is really good, people will pay for it or share it. No harm done! Paolo Coelho -- the Brazilian author of The Alchemist, and many other books that have sold millions of copies worldwide -- is such a big believer in giving away his books for free that he set up his own piracy site called Pirate Coelho. Seth Godin gained much of his following by releasing his book The Idea Virus online, for free. It was downloaded more than 1 million times. Hell, even I gave away my first book Recession Proof Graduate for free.
The marketing machines you set up will automatically increase your sales indefinitely. I knew that Hoehn was rotten! The truth is that I just asked all 30 of my Beta Readers to leave a review. I even publicly stated why I was doing this two months before release :.
I never asked anyone to leave a 5-star, or even a positive review. And even when it's not gamed, people still suspect authors of foul play. Case in point, my 1-star review:. We got a fair amount of flak when we launched The 4-Hour Body. The reality? Tim just gave away hundreds of advance copies to blog readers. On launch day, he sent out a link to the Amazon page and asked these early readers to leave a review. Simple as that. Getting a foundation of positive Amazon reviews doesn't have to be manipulative or slimey at all.
In fact, it should be harmonious. I never had to force anyone to leave a review; I just asked. Here's how The book is DONE! It meant a lot to me, and you made a big impact on how the book ultimately turned out. Would you be willing to leave a review? It'd really help a ton. The first popular review of this book is probably going to be THE review that people will see for years to come. If you have time to write one today, that'd be great.
Great reviews usually consist of: what the reader learned, how it affected their life short and long term , and what they'd say to someone who was thinking about reading it. You should make one or several book trailers that will be in-demand and worth watching for the next 10 years.
People want to form a relationship with the author first. No email receipt needed, but familiarity with book will be important. Buy 4 Copies — Free signed, advanced copy of Becoming Superhuman [note: this was the decoy title for 4-Hour Body] when it comes out later in E-mail Amazon receipt to bonus fourhourworkweek. This makes the ten copies, in effect, free. Dine and hang out with me and my best friends from tech and all over the world.
I will fly you from anywhere in the world to San Francisco, where I will cover all meals and entertainment for 24 hours. One friend or business partner is welcome to attend if they cover their own travel and hotel. That promotion worked really well, so we did it again the following year. Only this time, we went BIG. And the second time we employed the Land Rush technique, it resulted in 15, copies of The 4-Hour Body sold in less than 3 days hours.
All of the packages were broken up into Slideshares, so we could easily track which packages were being viewed the most, and which ones were converting. We had packages for so many levels: 1 book, 3 books, 5 books, 10 books, 30 books, books, books, 1, books, 5, books, and even 10, books. For orders that were copies, we had readers email us their Amazon receipts, then we fulfilled their bonus gifts.
For orders that were between 30 and copies, we had readers purchase a ticket on Eventbrite. Then we had CEO-Read ship the books to them, and the companies we partnered with fulfilled their bonus gifts. Handling logistics for 15, orders was crazy, but our biggest regret was that we offered TOO many choices. People were confused about what to buy.
We should have just done 1 book, 3 books, 10 books, 30 books, books, and 1, books. Still, it was a huge success. Again, you can use this technique for your book during your launch to get a rush of books sold all in 24 hours. Or you can offer your book in bulk on an ongoing basis, just so people see that option to buy large orders. This marketing machine facilitates transactions that get my book in the hands of large audiences, and the form encourages them to hire me as a paid speaker.
Charles Duhigg, the author of the bestseller The Power of Habit, originally got his toe-hold by releasing an excerpt from his book that went viral. Ideally, you want to have some sort of personal connection with the people running these sites they know, like, and want to help you.
Only do guest posts and interviews for outlets where you know that A they do great work, B you can give them amazing content, C your ideal readers are on the receiving end of that content, and D your work will likely convert or be shared. Just think about how long and detailed this guest post is -- pretty crazy, right? Well I know that if I do an amazing job, a lot of you guys will want to share this post or buy my book, so I put a lot of effort into it. You get to have an honest conversation that people will listen to for an hour or more! The reason I'm emailing is because I'm a big fan of [your podcast], and wanted to see if you'd like to have me as a guest on the show.
Here are a few notes on why I think I'd make a good guest:. My post has helped more than , anxiety sufferers over the past year, and I'd love to share my story with your audience. Would having me on as a guest be of interest? If so, I'd be happy to give your listeners an exclusive offer on my upcoming book, as well. Of course, if you'd rather pass or can't do it now, no worries!
Either way, thanks for your time and keep doing what you're doing. First, you want to set the narrative online in places you can have more control over. Why not do giveaways, or record the speech and post it online? All of it adds up, slowly but surely. You can also partner with physical outlets where your ideal reader might be. I hope you get a chance to check out my book. Most of and the beginning of were a low time for me. I tried many things like naked yoga, traveling alone around India, love workshops, business coaches, new diets, etc… to feel better.
Eventually with trying many things I was able to start feeling better. Leave a comment with the latest activity you like to do rollerblading, cleaning, reading, etc.. Your email address will not be published. Leave this field empty. Thank you for this! I didn't even know what slideshare was!
Really appreciate you. Activities: working out, dancing, and bad bowling! What a fantastic article. And I will be buying this book for my fourteen-year-old daughter! My book Butterfly will be launched on Feb. Thank you? Hello Noah: Thanks for the great ideas! I am implementing them with my new book Junga the Dancing Yeti and will recommend this informative and helpful article to other authors I publish. Noah this was a fantastic article.. Just so many helpful tips insights and strategy..
Just loved it I am going to implement a number of these to increase marketability of my recent book Thank you so much Very informative article. I will definitely share with others. This is another awesome Orkdork post which I just shared with my members on afroentrepreneurs. I've yet to launch my own amazon ebooks and so very glad that I stumbled upon both yours and Scott Britton's articles which will help immensely.
I simply loved this article and all of its content, because it had tones of valuable information pertinent to my 27th Year of this book writing journey!!!! Thank you, Natacha P. So, do you think there is a logical limit on the number of times an author puts a book on super sale each year? I'd be interested in your take. This was one helluva post! In-depth and actionable! And was written 2 days after my book launch! I'm noticing that the work is done AFTER the book is written and launched because then you have to sell the darn thing!
It's definitely a lot of work like you said but it's fun and I love it. Thank you for sharing your wisdom. I just want to say massive THANK YOU for this article, it is so full of valuable information and practical actionable and easy to understand strategies that a complete newbie author and self-publisher like myself can implement now.
I have just written a book about How to Reinvent Yourself after Divorce and just doing the finishing touches regarding my cover etc before uploading on Amazon.
If You Come Softly
I was completely lost and overwhelmed re my next steps and I have my book launch on the 16th of March. I am going to read this again with avid attention and highlight the stuff I am able to do on my own. I love the info you recommneded we should put at the end of our books to attract bulk buys for groups and organisations and to encourage speaking gigs. I am definitely putting that in my book You have demonstrated immense integrity, authenticity, generosity and heart which shows you are a genuine giver who really wants to help and is committed to helping your audience be the best they can in their businesses.
Thank you and God Bless. I've read many articles on how to market my book and of all of them I found your article to be the most useful and extremely helpful. A lot of successful authors keep their secret formulas to themselves in fear of other competition. Thank you for not being one of those authors and for the valuable information you have provided me. Many of my clients always ask about books I can recommend which is what printed me to put 19 years of private practicing experience in my book and why I will also recommend yours.
I'm writing a children chapter book. I have a question will we have to pay to get our book publish? Man, I love it! You just took me from being lost to being found!
I am so pumped I have got to run with this info. Thank you so much for your help. I can see all of the great possibilities now. I will update you on what I did and my progress. Building a great writers life! I'm gonna buy your book because one of the pillars or sources of energy I write about in my book is to Give Yourself Permission to Play!
Play in the workplace, play in your relationships and play by yourself.
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Every author should read your article, because I came here looking for info on getting to 1 on amazon, now I don't care about that anymore. Very interesting reading and lots of information. I have a very unique idea about erotic writing targeting the seniors who I feel are not considered sexually, all past it!!!!!!!!
Honestly my writing is hilarious and the old folks will love it but don't know where to start or how to protect myself on the Internet, advice please. Wow this is some of the best advice I've ever gotten on setting up a successful book campaign. Thanks Charlie for the insight into your book makings and the others you helped with. Recently started doing floatation therapy Really amazing experience. The concept is a complete disconnect from your senses - total darkness, quiet and as you're floating in body temperature water, you also don't feel. Fantastic information.
Here is a tip I have learned. The day after I launch my book I get all my friends and family to purchase the book. Plus I use mass purchasing sites like hugeorange. I have done this twice and got on the best seller list both times. It will help me now and in the future so much. Thank you very much for writing it! Hi Scott, this is amazing!!
Thank you so much for publishing all this! It's incredibly helpful, especially for those like me who are planning to launch their first eBook! I appreciate your effort to share with us your experience. I learned a lot and will apply some of your strategies. I had a question about talking to influencers. When you say that you are launching your book in a month, and ask them if they would like a "kindle or PDF copy" how do you send them a Kindle version pre-launch?
I learned tons!!! Thank you so much. I am a first time self published author figuring it out. Intuitively I did or am doing many of these things. Finding the time and learning the skills is tricky but I can see the longevity in these steps. My book "Edge of Grace: A Seeker's Path to the Heart of Liberation" by Prajna is hitting the heart of many, a real human story written with transparency, humor and love — you cry, you laugh, and then you return for more to find out how to recover from the inevitable in life.
THX for your help, I hope I win a book! Two things take away any stress and anxiety Tennis and Boating I have found though that going out on the boat and just cruising around either by myself or with my wife and dog or with friends is by far the most relaxing, refreshing and renewing activity It clears my mind and opens my thoughts to new opportunities.
Thx for the great article I have been speaking and conducting training on communication, sales, and influence across the country for the past 7 years and am working on my first book right now. This article and your insights are most helpful. Thomas- I'd love to connect with you, as I think we can both help each other with our goals I'm trying to do more interactive workshops and corporate speaking.
Holy Cow this is valuable info, it could be a mini e-book in it's self thank you for sharing this info. Wow,this is the most detailed,free,helpful information that I have ever read. I am writing my first book and this will help me a lot. Thank you. This has been, by far, the most taco-licious post ever.. This is freaking awesome - thanks for the long post and guide. I keep telling authors to focus on validating their ideas and writing books people want to buy; unfortunately the modernist idealism of "ART" continues to blind authors to the realities of publishing success, and they're creating in a "Field of Dreams" mentality that promises all their creative efforts will be rewarded as long as they listen to their passion and muse.
Writing a bestseller is about writing a book that people will buy. End of story. You can definitely see your skills within the work you write. The world hopes for more passionate writers like you who are not afraid to mention how they believe. Always go after your heart. We met a couple who build them for the hotels and they shared the secret to a great sand castle.
Isn't just water - its lots and lots of water, more water than you think. Perfect timing!
I just published my first draft 3 chapters of a new book on leanpub. What a great model.. Lately it's been getting personal attention and coaching from you Noah, it has called me to action in a way that I'd never tapped into before. I enjoy a good challenge. It's also made me conjure up ideas about my novels and writing projects.
Happy Birthday! Running is fantastic for stress relief I had never been a "runner" at any point in my life, ever ever. This time last year I couldn't even run more than the 1. I was seriously slow and for me running hurt all over. I sucked. It all changed when I found a friend who had recently got into running, he had me read the book "Born to Run" and start jogging with him. I was slow and everything hurt at first. Actually, it was aweful. Then it became ok, then it became enjoyable, and then awesome.
In June I ran my first half marathon and in Nov I ran my first full marathon. I've also run two man relay races through the smoky mountains. Anyone can be a runner, after all we were born to run. For me, getting started was all about having FUN people to do it with who didn't judge me and pushed me into getting over the "hump" You don't need to run marathons or anything like that. I try to take time to invest in myself daily. Sometimes it is reading or going for a walk on a country road, or watching an action packed movie, or having a glass of wine with a friend.
Something I can look forward to even when life gets tough! Happy Birthday Noah. I'm the founder of an online novel writing course, and these are some great tips for publishing your book. I'll have to make them part of the curriculum! I also breathe deep for a minute. It was incredible getting lost in ancient and contemporary pieces, worrying little about the world around me and indulging in rich history. Right now, Ping-Pong.
But I have been trying to find something that I am really bad at and have no control over. I find that if it is something I can be good at, my workaholic kicks in and I will go try-hard and it takes all the fun away. DJing is my favorite activity to get rid of anxiety.
It's an outlet that allows me to express myself creatively and emotionally, while also having a ridiculous amount of fun. Nothing like getting lost on the decks for a few hours. Second, brilliant post! I've written one book so far and it sold better than I expected. With that said, I have no doubt that I can do better next time round and your post is now my first reference item for my next book.
It's literally a step by step Thanks very much for putting this online! Great post! If you're an author and you want some intelligence on your book compared to other books try the free tool Bookalyzer. All of this craziness to get on the Best Seller List. You're working much too hard, and this is totally inefficient. They'll get you on the bestseller list, no problem. They buy your book, along with their fee, and presto you're a NYT bestselling author. Do some searching and you find a lot more. It's a fairly common practice. All this unnecessary work and hustle Charlie.
Come on, get with it Here's the thing- I know authors who have used services like the one you mentioned to hit the bestseller list. Jan 07, Pages Young Adult Buy. Mar 06, Pages Young Adult Buy. Jun 22, Pages Young Adult Buy. Mar 06, Minutes Young Adult Buy. Jan 07, Pages Young Adult. Mar 06, Pages Young Adult. Jun 22, Pages Young Adult. Mar 06, Minutes Young Adult. Too bad the rest of the world has to get in their way.
In this contemporary story about an interracial romance, she seems to slip effortlessly into the skins of both her main characters. Woodson unerringly limns the delicate intensity and passionate innocence of first love. The two points of view effectively communicate the loneliness of the two sensitive teenagers and their breathless delight in discovering one another.
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Characterization is solid and well-developed as both parents and frirends focus into reality through the eyes of Miah and Ellie. Their conversations ever so gently open up issues of racism, self-awareness, and moral consciousness. This fine author once again shows her gift for penning a novel that will ring true with young adults as it makes subtle comments on social situations. Join Reader Rewards and earn your way to a free book! Join Reader Rewards and earn points when you purchase this book from your favorite retailer.